I’m going to let you in on a secret: the AMCC marketing wing is working on its image. We’re doing a makeover with the help of a new concept: the Company’s Story. How it works is pretty simple: you build a story of your enterprise based on what you can bring to your clients.
I didn’t think much of it at first: ok, so we’re a school, we bring courses and people graduate. Oh and it’s nice that we do it in the natural health field because… well it’s nicer than working for pharmaceuticals. But think again! I realised we’re not only a school, but we’re mentors, we help people design their life projects, we help them help others with invaluable tools. We’re guides, we transform people’s lives with ever-fresh knowledge, we’re setting them up for success in their field. And I thought we only sold courses!
And here’s more: you can use that strategy in your own life! For instance, in my case, I thought I was only a mom: you know, dishes, floors, diapers. But not with my new Story concept: I’m a guide, for their whole life, I’m a mentor, when they don’t know where to turn, I’m a confident and a helper with their difficulties. I raise souls that will become themselves helpers of society (we’ll that’s the hope anyway).
And you could do it with anything is your life: whether as a friend, as a teacher, as a lover: you’ve got your own story and you want to make sure you know about it so others can engage in it. I think the great thing about this new marketing tool is that it really puts self-consciousness in the forefront: think about who you are, how you’re contributing to society and you’ll attract the right kind of people in your life. Who said there’s no meditation in marketing?
So if you want you can share with us your own story: how you came into contact with alternative medicine, how you’d like to help people around you with the new-found knowledge, how you believe one day the whole world with cure by being in harmony with nature.
We’re all ears. Truth be told, we hear these stories everyday within the motivation letters of our future students. When their stories and ours match, we admit them to our school! A match made in Heaven. You want to help, we want to teach. Let’s meet!
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